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Oberto, Tough Mudder Join Forces For Veterans

Oberto Brands is partnering with Tough Mudder, an endurance obstacle course race series, to promote the meat jerky maker’s campaign, America’s PROtein, and benefit military veterans, Oberto reports.

Teaming with Tough Mudder reinforces the year-long alliance between Oberto and snowboarder Louie Vito, former Chicago Bears linebacker Brian Urlacher and other elite athletes to encourage Americans to embrace a healthful diet and active lifestyle.

As experiential partner, the company will provide samples and fan engagement activities at all Tough Mudder events. When participants complete an onsite fitness challenge, Oberto will make donations to the Wounded Warriors Project (WWP) up to $100,000 total.

Wounded Warriors Project Strategic Partnership Director Brea Kratzert says: “It’s a terrific match for us because we strive to encourage warriors to nurture their minds and bodies, and Oberto’s focus on helping consumers maximize their active, healthy lifestyles aligns with our values. We’re excited about the awareness this brings to WWP and are grateful for their donation.”

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