HERSHEY, Pa., March 29, 2021 /PRNewswire/ — Everyone loves a little mystery, so the TWIZZLERS brand is bringing some fun and flavor by launching the first-ever TWIZZLERS Twists Mystery Flavor. The new flavor is sure to be the most delicious mystery of 2021 and is the perfect snack for consumers to chew on.
The TWIZZLERS brand was inspired to ignite a flavorful mystery with this latest innovation, offering a taste so mysterious consumers may have to go through more than a few Twists before they guess right.
“For centuries, humans have been intrigued by unsolved mysteries – Big Foot, Loch Ness, El Chupacabra,” said Ryan Hagemeyer, Senior Associate Brand Manager, TWIZZLERS Brand. “In 2021, TWIZZLERS is getting in on the mystery game with a fun and flavorful twist by introducing its first-ever TWIZZLERS Twists Mystery Flavor!”
Plot twist – the TWIZZLERS brand will be revealing the mystery flavor this summer, so grab a pack and take a guess before the secret’s out!
The limited-edition flavor will be available nationwide beginning this spring for $2.39*.
*Pricing is at the sole discretion of the retailer, SRPs are based off of historical data averages at a total class of trade level.